You know it's an occasion when Sierra Nevada Brewing Company rolls out its beer-and-bike-pedal-powered trolley.
And when the pioneering craft brewery develops a special beer just for that occasion, you know it's a historic one.
This weekend's Subaru Sea Otter Classic certainly deserves it.
A quarter century ago participants far outnumbered the audience and the number of exhibitors and journalists totalled…zero.
This year more than 65,000 will watch some 9,600 compete in dirt downhill races, absurd aerial stunts, corkscrew-hugging road races, while fans make endless discoveries in the expo and hang out in the sweet trick area.
Here are some other numbers and tidbits that mark how major the biggest bike festival on wheels has become:
1998
The year the first online story published by mtbr.com about the Sea Otter Classic, "Sea Otter Classic Results," as web browsers had yet to be invented when the festival began.
2
Total race results that one of the founders and influencers of mountain biking, Keith Bontrager, has posted at Sea Otter.
24
Number of times Bontrager has been to Sea Otter in the last 25 years.
50mm
Crafted with Bontrager's crown design, amount of travel on the first batch of RockShox RS-1 in 1989: a whopping of bump-eating bounce.
Tim Johnson
SRAM's longest-racing star racer (and husband).
5
Jittery Joe's Number of team jerseys Johnson has worn at Sea Otter during his pro career.
300+
Number of individual jersey designs available at Primalwear.com.
Skin tone
Least popular cycling kit color.
$1.3 Million
Amount of dollars in cash and in-kind trade that was donated through Primal's Give Back Program in 2014.
2,000
People who donated their time to volunteer at Sea Otter in 2014.
16 hours
How long an average day lasts—from "o'dark thirty" in the morning until the daily staff recap meeting—for the 130 people who descend on Monterey to produce Sea Otter each year.
9am-5pm. Mazda Raceway Laguna Seca, 1021 Monterey-Salinas Hwy, Salinas. $15/day; $40-$50/festival pass; free parking. 800-218-8411, www.seaotterclassic.com, info@seaotterclassic.com.

(1) comment
Thanks, Mark, for your interest in all things bicycling in Monterey County and for sharing the excitement about the 25th Anniversary Sea Otter Classic! For Bicycling Monterey's tips about SOC 2015, see http://marilynch.com/blog/april-16-19-25th-annual-sea-otter-classic-a-celebration-of-cycling.html (short link: http://bit.ly/2015SOC).
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