The Oktoberfest event featured several games, including tug-of-war.
Many attendees donned Oktoberfest attire.
A stein-holding competition put arm and hand muscles to the test.
Some attendees participated in various challenges, while many played the role of spectator.
ASB's first Oktoberfest celebration sold out, with about 700 attendees.
Breweries from all over the West were represented.
Attendees raise a glass.
Attendees received keepsake Oktoberfest mugs to use during (and after) the event.
People had to set their beers down to compete in tug-of-war.
Oktoberfest-themed attire was popular.
Organizers are calling this the first annual Oktoberfest, implying it will become a new annual tradition.
Brock Bill hosts the beer stein holding competition.
Sunshine, good vibes, dancing and beer dominated the day.
Food was provided by The Meatery, a butcher and deli based in Seaside.
The sun was shining and the beer was flowing at the first Alvarado Street Brewery Oktoberfest celebration on Saturday, Sept. 20 on the Colton Hall lawn in Monterey. The event had people doing the chicken dance, participating in a stein-holding contest and tug-a-war challenge.
Oktoberfest-inspired lagerbeiers from over 20 breweries (in addition to ASB) were on tap. Bratwursts and giant pretzels were served up from The Meatery, feeding around 700 people at the sold-out event.
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