Boja Bo wine makes its debut with a free tasting in Carmel.

The joyful barber, who snips scissors keeping with the cadence of the Beethoven symphony he has playing in his shop, wants to know if I speak any Catalan.

The regional dialect of Spain's northeast corner is taught in local schools and appears in regional newspapers—like those laying around his Barberia Bosch in Girona, Spain, one of the coolest cities in Catalonia and home of a number of Game of Thrones scenes.

It is also notoriously hard to understand, even for those fluent in Spanish.

"Sure," I reply. "Boja bo."

His scissors stop suddenly.

"I never heard this [combination] before," Narcís Bosch says. "You mean, 'crazy,' yes?"

"Yes. Boja, crazy, and bo is good, no?"

"Sure—bo is bueno—but…I never heard 'crazy good,'" he says, before a smile creeps across his face and he resumes his expert barbering. "I like this."

Here's hoping he's not alone.

Boja Bo is the name of brand new wine that I believe lives up to the name, at a reasonable price point.

It's a crazy-good Catalonian wine I have helped longtime Monterey-based beverage maker Jeff Moses—who many will remember as founder of Monterey Beer Festival and co-founder of Post No Bills Craft Beer House (now owned by other parties)—bring to market, starting this weekend.

Last year Moses discovered a 300-year-old organic vineyard in Catalonia with really good Garnacha, the Spanish varietal of Grenache.

The women who run the place were willing to sell him juice, so we picked our favorite batch of Garnacha, had it bottled and set about coming up with a name and a label.

We wanted to honor the region and our local creative community with both, so we enlisted local painter Maryia Hryharenka to craft an image for the label inspired by the Cubist art of Catalonia's own Pablo Picasso.

Meanwhile, Salinas-based Juan Espinoza designed the overall label layout and Seaside's Hanif Wondir did the Boja Bo website.

Hryharenka did a beautiful job, as did Espinoza and Wondir (acknowledging my bias).

"Dreams are one of my inspirations," Hryharenka writes in her artist's statement. "I find it fascinating how the conscious and subconscious are able to mesh in dreams, creating something amazingly inexplicable, yet often so emotionally charged—as if dreams are telling you a certain truth that only your soul can translate. I guess my paintings strive for the same result."

We also wanted to honor progressive and adventurous wine lovers, so we settled not just on an atypical grape in Garnacha, but a lean expression that is a touch dry, food-friendly and consciously anti-fruit bomb.

All are welcome to try it noon-2pm Saturday, May 13, at Barmel on San Carlos next to Wells Fargo Bank in Carmel-by-the-Sea.

The tasting is free.

I'll even spring for the tapas, also gratis.

Haircuts and Catalan lessons, sadly enough, are not included.