Do you know what to do with that moldy cheese or stale bread? Thanks to an outreach campaign by ReGen Monterey, Salinas Valley Recycles and consultant Blue Strike Environmental, you should.
Out of more than 500 entries statewide, their Sort With Heart campaign took home three awards at the 2026 Annual California Association of Public Information Officials conference in San Diego on May 12, where the effort was recognized in the categories of distinction for bilingual public service announcement, best communications campaign in California, and it took home the big win, best in show across all categories.
The $266,000 outreach campaign on how and what to compost included newspaper ads, TV commercials, murals painted in Seaside and Greenfield, and more, funded with grants from CalRecycle.
Oh, and if somehow you missed all of that outreach—the answer to the question above (but we know you already know it): Put in the green bin.
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