Rob Hustle's hip-hop anthem on police brutality racks up over 30 million views worldwide.

Monterey County native Rob Hustle was angry when he penned the socially conscious "Call the Cops."

A taste of Hustle's prose:

Hands up, face down, left hook, right quick

Throw you down, hold you down, smack you with that night stick

Night shift, ridin round, see you with ya J's on

You'll get sprayed on cause of Skittles

Word to Trayvon

All the people sayin is it's crazy down in Florida

What you sayin, is you playin? It's the same in California

They gangin like they bangin and they'll hang you down in Georgia

Frame you in the cage for what you say without a lawyer.

Swarmin with no warnin, now they sortin through ya residence

Storm in with no warrant now they snortin all the evidence

You better just, learn to dodge or box

Cuz this is what happens when you call the cops

In the six months since "Call the Cops" hit YouTube, between Facebook shares, YouTube hits and other means of social media, the video—featuring real news footage edited together—has been viewed 30 million times worldwide.

Apparently the rapper isn't the only one pissed about the way some law enforcement do their job.

All proceeds from iTunes sales have gone to Justice for Baby Bou Bou, an infant whose face was blown up after a SWAT team dropped a stun grenade in his crib.

A recent email update from Hustle indicates that there's a fire still roaring inside him, inspiring him to use his art for good.

"My next project focuses on victims of sexual assault," he writes. "I've assembled a great team of advisers and we are determined to encourage survivors of sexual assault to speak out." 

Learn more about what he's calling the Tell the World project at its website.