There's a strategy Monterey County Vintners & Growers Association brought to bear two years back that proved surprising.
That strategy: Prioritize local wines on the lists of Monterey County restaurants.
The surprise: You mean that wasn't already the case?!
Sure enough, as little as 14 percent of wine lists were local when MCVGA started its push about two years back, as I detailed in the piece "Monterey County Vintners and Growers' new leader makes smart strategic inroads."
That's changing.
To help honor the progress, MCVGA, in partnership with the Monterey County Business Council, just announced its inaugural Monterey Wine List Award winners.
Local restaurants from King City to Big Sur were recognized for prioritizing local wines on their wine lists.
Matt Shea, president of the MCVGA and vineyard manager for Bernardus Winery, helps illuminate why it's an important bit of recognition.
“The local restaurants are great partners in our community,” he says. “Monterey County is a special place, renowned for having some of the world’s best restaurants. It is simply good business to feature some of the world’s best wines—especially those made from our local vineyards.”
Kim Stemler, executive director of the MCVGA, believes it's an ideal time to deepen programs that feature area goods.
“Consumers are interested in locally sourced menus, this includes not only foods but wines as well," she says. "This restaurant recognition program helps consumers easily identify restaurants that share the ‘farm to fork, vineyard to glass’ philosophy. And there is no place better than Monterey County to feature locally produced foods and wines considering our natural bounty.
“This program is one way we can share our appreciation for the restaurants that feature local Monterey wines.”
Each of the 50 award winners on the wine list featured at least 25 percent of Monterey wines on their by-the-glass offerings or least 25 different Monterey wines on their overall wine list.
It's no coincidence that there isn't a bad restaurant on the list.
•••Monterey Wine List Awards 2016 Recipients•••
Big Sur
Nepenthe
Restaurant at Ventana
Rocky Point Restaurant
Carmel
Anton & Michel
Basil
Billy Quon's Sur
Brophy's Tavern
Casanova
Flying Fish Grill
La Bicyclette
Little Napoli
Mission Ranch
Pacific's Edge Restaurant
Rio Grill
Terry's at Cypress Inn
Vesuvio
Carmel Valley
Edgar's at Quail Lodge
Los Laureles Lodge
Roux
Valley Kitchen at Carmel Valley Ranch
Will's Fargo Restaurant
Gonzales
Luigi's Italian Restaurant
King City
Cork and Plough
Monterey
Alvarado Street Brewery
The C Restaurant
Cindy's Waterfront, Monterey Bay Aquarium
Hula's Island Grill
Jacks Restaurant and Lounge
Melville Tavern
Montrio Bistro
Old Fisherman's Grotto
Peter B's
Sardine Factory
Schooners Coastal Kitchen
Tarpy's Roadhouse
Tusca Ristorante by Hyatt
Pacific Grove
Fandango Restaurant
jeninni kitchen + wine bar
Tillie Gort's Cafe
Pebble Beach
Stillwater Bar and Grill
The Bench
The Tap Room
Pèppoli at Pebble Beach
Porter’s in the Forest
Roy’s at Pebble Beach
Spyglass Hill Grill
Sticks
Traps
Salinas
Gino's Fine Italian
Giorgio’s at 201 Main
Patria
Zeph's One Stop

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