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Featured

Announcing: Salinas Valley Now - A new free, daily, digital news source for Salinas and Salinas Valley.

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Celebrity hype around a T-shirt is good news for otters, and a fun story to tell.
Opinion

Celebrity hype around a T-shirt is good news for otters, and a fun story to tell.

  • Sara Rubin
  • Nov 8, 2025

Do you have a favorite Taylor Swift song? Maybe I should just come clean right now and admit that I don’t—I’m not a Swift fan although I have …

Behind the scenes of how a T-shirt worn by Taylor Swift translated into $2.3 million for otters.
831 (Tales from the Area Code)

Behind the scenes of how a T-shirt worn by Taylor Swift translated into $2.3 million for otters.

  • Pam Marino
  • Nov 6, 2025

Monterey County Supervisor Wendy Root Askew was sitting in a darkened movie theater on Friday, Oct. 3 watching Taylor Swift: The Official Rele…

The Next Generation Jazz Festival unloads hundreds of bands on Monterey.
Music

The Next Generation Jazz Festival unloads hundreds of bands on Monterey.

  • Paul Fried
  • Mar 30, 2017

Founded in 1971 as the California High School Jazz Competition and re-named the Next Generation Jazz Festival in 2004, this event has become o…

Anderson & Roe attack the keys with intensity.
Music

Anderson & Roe attack the keys with intensity.

  • Paul Fried
  • Jul 28, 2016

Decades ago, two San Francisco-based string quartets – first the Kronos Quartet in the mid-’70s, followed by 1985’s Turtle Island String Quart…

A youthful violinist brings a popstar energy to Bach Fest.
0714

A youthful violinist brings a popstar energy to Bach Fest.

  • Paul Fried
  • Jul 14, 2016

Far removed from the footlights of the concert stages he so often frequents, violinist Edwin Huizinga is driving along a narrow road in the hi…

Multi-talented rocker Todd Rundgren comes to Monterey.
Music

Multi-talented rocker Todd Rundgren comes to Monterey.

  • Adam Joseph
  • Apr 28, 2016

In addition to his 20-plus records and mega-hits, including “Hello It’s Me,” “I Saw the Light” and “Bang the Drum All Day,” singer/songwriter …

First Night Monterey: A true all ages affair.
Arts & Culture

First Night Monterey: A true all ages affair.

  • Walter Ryce
  • Dec 24, 2015

First Night Monterey is the biggest sober and kid-friendly party in the county. That sounds like a contradiction, but it works – wonderfully –…

Fresh off his Monterey debut, Beck scores first ever Album of the Year Grammy.
Music

Fresh off his Monterey debut, Beck scores first ever Album of the Year Grammy.

  • Adam Joseph
  • Feb 9, 2015

As expected, the 57th Grammy Awards was a big fat waste of time for the most part—British pop singer Sam Smith won big (four Grammys total). 

Monterey bred singer-songwriter Lauren Shera releases her best work yet.
Music

Monterey bred singer-songwriter Lauren Shera releases her best work yet.

  • Adam Joseph
  • Sep 16, 2014

Lauren Shera's one of those undeniable talents who seems to be perpetually on the cusp of breaking big.

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    The mission of Monterey County NOW is to inspire independent thinking and conscious action, etc.

    Serving Big Sur, Carmel-by-the-Sea, Carmel Valley, Castroville, Del Rey Oaks, Marina, Monterey, Moss Landing, Pacific Grove, Pebble Beach, Prunedale, Salinas, Salinas Valley, Sand City, Seaside and the entire Monterey County. © Copyright , Monterey County NOW, Seaside, CA - Milestone Communications Inc. All rights reserved. Formerly the Monterey County Weekly / Coast Weekly newspaper.