The Hola Mexico Film Festival comes to Salinas.

Film festivals can get as specific as the market will bear. There’s the African American Women in Cinema Film Festival and the Midwest Christian-Inspirational Indie Film Festival. The New Jersey Independent South Asian Cinefest, or NJISACF, didn’t make it past 2012. But the Flying Robot International Film Festival swooped into Big Sur last June with a payload of drone short films.

The Hola Mexico Film Festival, playing at Maya Cinemas for seven days, goes big picture, offering viewers a panorama of Mexico’s film output. The 10-year-old festival starts up in Los Angeles in May with 20 films across a spectrum of drama, documentary, sci-fi, LGBTQ, horror, etc.; the best 10 of those go on tour. Salinas joins that tour as the last stop.

Samuel Douek started the festival in 2006 in Australia. He lived there from 2002 to 2010 and wanted to bring Mexican culture to a country in which less than 2,000 Mexicans lived. “There was no Mexican food,” he writes by email. “Now there’s too much, but all bad :-(.”

Diego Luna, who co-starred in Milk and directed Michael Pena in Cesar Chavez, has a new film in this year’s festival called Mr. Pig. It stars Danny Glover as a farmer who goes on a road trip to Mexico with his daughter, played by SNL’s Maya Rudolph, and his beloved pig. This one got the Audience Award at Sundance this year, and has the most American star-power.

Paraiso Perdido (Paradise Lost) looks like one of those exotic-vacay-gone-horrifyingly-bad movies that agitate Americans’ xenophobia nerve. Sopladora de Hojas (Leaf Blower) is a quirky Wes Andersonian film about three teen friends on the cusp of the adult world.

But Douek is most excited to show us Te Prometo Anarquia (I Promise You Anarchy), so much so that it didn’t play in Los Angeles but he added it into the touring mix anyway. It’s about Miguel and Johnny, best friends and lovers, who skate through the gritty and intricate streets of Mexico City with their crew of misfit friends, until they fall into a nest of trouble dealing with narcos. It looks like Gus Van Sant in his younger prime.

He predicts some of these films will be sold to online services like Netflix or HBO GO, but that none will have a theatrical release in the U.S. For that reason, this festival and its tour are important to the filmmakers and the films will show multiple times across seven days, for only $6. It’s an accessible and comprehensive immersion into Mexican cinema.

HOLA MEXICO FILM FESTIVAL 12:30pm, 2:30pm, 5pm, 7pm and 9:30pm Sept. 9-15, at Maya Cinemas, 153 Main St., Salinas. $6/film. 757-6292, www.MayaCinemas.com