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Featured

Announcing: Salinas Valley Now - A new free, daily, digital news source for Salinas and Salinas Valley.

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A new market planned for Soledad gives South County small businesses a place to grow.
Opinion

A new market planned for Soledad gives South County small businesses a place to grow.

  • Celia Jiménez
  • Jan 28, 2026

Celia Jiménez here, thinking about the array of local vendors we can find at various markets across the county. It’s on my mind after learning…

Small businesses could get a shot to open a store and help revitalize Salinas’ downtown.
Opinion

Small businesses could get a shot to open a store and help revitalize Salinas’ downtown.

  • Erik Chalhoub
  • Aug 16, 2025

Erik Chalhoub here, cautiously optimistic that downtowns are on the rise. Shopping malls and big box stores may have helped lead to the declin…

Monterey’s new sidewalk vendor ordinance raises questions about who public space is for.
Opinion

Monterey’s new sidewalk vendor ordinance raises questions about who public space is for.

  • Sara Rubin
  • Aug 6, 2025

Sara Rubin here, reflecting on something I’ve observed everywhere I have traveled in the world: People selling stuff, even if it’s just a litt…

Otto Kramm bakes 110 loaves of sourdough bread per week from his tiny apartment -- and he’s living his dream.
Eat + Drink

Otto Kramm bakes 110 loaves of sourdough bread per week from his tiny apartment -- and he’s living his dream.

  • Tajha Chappellet-Lanier
  • Jul 23, 2021

Modern thought leadership is pretty divided on the question of whether or not you should follow your dreams. On the one hand, what could be be…

A proposed zoning change could grow more home-based businesses in Salinas.
News

A proposed zoning change could grow more home-based businesses in Salinas.

  • Celia Jiménez
  • May 1, 2021

Obtaining a license for a home-based business in Salinas takes three main steps: Fill out the application, get your address approved and, once…

A couple celebrates 25 years together by opening a deli in the middle of a pandemic.
Eat + Drink

A couple celebrates 25 years together by opening a deli in the middle of a pandemic.

  • Celia Jiménez
  • Apr 18, 2021

On Saint Valentine’s Day, on their 25th wedding anniversary, Luis Pérez Vázquez and Elvira De la Rosa Gonzalez didn’t celebrate with a large g…

A pandemic hobby is becoming a flourishing business with innovative ‘michelada bombs.’
0325

A pandemic hobby is becoming a flourishing business with innovative ‘michelada bombs.’

  • Celia Jiménez
  • Mar 30, 2021

Approaching a year of shelter-in-place, Salinas resident Sabrina Marie Iniquez started trying something new: making tea bombs and michelada bo…

Local
Contributed AP

Percy's Pies gets boost from Watsonville incubator

  • Updated Aug 30, 2019

Editor's Note: This story is part of a series profiling food startups in the El Pajaro Community Development Corp. kitchen incubator.

Weekly recognized as environmental leader by California Air Resources Board.
News

Weekly recognized as environmental leader by California Air Resources Board.

  • Arvin Temkar
  • Feb 27, 2014

The Monterey County Weekly has been recognized as an environmental leader by the California Air Resources Board, a distinction that comes a ye…

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    The mission of Monterey County NOW is to inspire independent thinking and conscious action, etc.

    Serving Big Sur, Carmel-by-the-Sea, Carmel Valley, Castroville, Del Rey Oaks, Marina, Monterey, Moss Landing, Pacific Grove, Pebble Beach, Prunedale, Salinas, Salinas Valley, Sand City, Seaside and the entire Monterey County. © Copyright , Monterey County NOW, Seaside, CA - Milestone Communications Inc. All rights reserved. Formerly the Monterey County Weekly / Coast Weekly newspaper.