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Featured

Announcing: Salinas Valley Now - A new free, daily, digital news source for Salinas and Salinas Valley.

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It’s a ‘Big’ week for Salinas—the rodeo, and the dollars that come with it, is back.
Opinion

It’s a ‘Big’ week for Salinas—the rodeo, and the dollars that come with it, is back.

  • Erik Chalhoub
  • Jul 14, 2025

Erik Chalhoub here, noticing signs throughout North County and beyond advertising the California Rodeo Salinas, and perhaps more cowboy hats t…

Rodeo animals are working animals. Opinions differ as to whether that makes it ethical.
Cover story

Rodeo animals are working animals. Opinions differ as to whether that makes it ethical.

  • Sara Rubin
  • Jul 20, 2023

"There is no state law that requires that you love your animal…”

California Rodeo Salinas asks fans to oppose LA’s ordinance that would ban rodeo gear.
News

California Rodeo Salinas asks fans to oppose LA’s ordinance that would ban rodeo gear.

  • Celia Jiménez
  • Feb 17, 2022

California Rodeo Salinas isn’t set to take place until July, but organizers are asking fans to take action now by calling Los Angeles City Cou…

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    The mission of Monterey County NOW is to inspire independent thinking and conscious action, etc.

    Serving Big Sur, Carmel-by-the-Sea, Carmel Valley, Castroville, Del Rey Oaks, Marina, Monterey, Moss Landing, Pacific Grove, Pebble Beach, Prunedale, Salinas, Salinas Valley, Sand City, Seaside and the entire Monterey County. © Copyright , Monterey County NOW, Seaside, CA - Milestone Communications Inc. All rights reserved. Formerly the Monterey County Weekly / Coast Weekly newspaper.