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Featured

Monterey County Gives! 2026 RFP application now open.

Featured

Announcing: Salinas Valley Now - A new free, daily, digital news source for Salinas and Salinas Valley.

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Un día de las madres muy especial para los latinos del Valle de Salinas.
Translation

Un día de las madres muy especial para los latinos del Valle de Salinas.

  • Joseph Treviño
  • May 8, 2026

Para los latinos de la región, este Día de las Madres será sin duda especial, comenta Jesús Ruvalcaba, dueño de Paper Tacos, una empresa con s…

Latinos in Salinas Valley are gearing up for a special Mother’s Day.
Culture

Latinos in Salinas Valley are gearing up for a special Mother’s Day.

  • Joseph Treviño
  • May 8, 2026

For local Latinos, this Mother’s Day is bound to be special, says Jesus Ruvalcaba, the owner of Paper Tacos, a Salinas-based company that spec…

A Salinas entrepreneur gets a moment on national TV—and a chance to win big on Shark Tank.
Opinion

A Salinas entrepreneur gets a moment on national TV—and a chance to win big on Shark Tank.

  • Sara Rubin
  • Apr 3, 2025

Have you ever felt stagefright? Sara Rubin here, and that’s a yes. When Jesús Ruvalcaba of Salinas got ready to walk out into the spotlight of…

A graphic designer from Salinas finds remarkable success in designing his own line of stationery.
831 (Tales from the Area Code)

A graphic designer from Salinas finds remarkable success in designing his own line of stationery.

  • Sara Rubin
  • Mar 20, 2025

By any measure, Jesús Ruvalcaba was already successful beyond his wildest dreams. He grew up in farmworker housing in the middle of a Castrovi…

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www.montereycountynow.com
668 Williams Ave
Seaside, CA 93955
Phone: 831-394-5656
Email: frontdesk@montereycountynow.com
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    The mission of Monterey County NOW is to inspire independent thinking and conscious action, etc.

    Serving Big Sur, Carmel-by-the-Sea, Carmel Valley, Castroville, Del Rey Oaks, Marina, Monterey, Moss Landing, Pacific Grove, Pebble Beach, Prunedale, Salinas, Salinas Valley, Sand City, Seaside and the entire Monterey County. © Copyright , Monterey County NOW, Seaside, CA - Milestone Communications Inc. All rights reserved. Formerly the Monterey County Weekly / Coast Weekly newspaper.