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Featured

Announcing: Salinas Valley Now - A new free, daily, digital news source for Salinas and Salinas Valley.

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Hospitality association honors 2020, 2021 award winners with the return of its annual gala.
Eat + Drink

Hospitality association honors 2020, 2021 award winners with the return of its annual gala.

  • Dave Faries
  • Mar 31, 2022

Making up for galas lost to the pandemic, the Monterey County Hospitality Association will present both the 2021 Hospitality Professional of t…

Monterey Visitors Center quietly closes down; an app will soon take its place.
News

Monterey Visitors Center quietly closes down; an app will soon take its place.

  • Pam Marino
  • Aug 14, 2021

The Monterey Visitors Center that welcomed hundreds and thousands of tourists for over 20 years was quietly shut down in July, after usage dro…

A draft sustainability plan for the future of Big Sur tourism taking public comments.
News

A draft sustainability plan for the future of Big Sur tourism taking public comments.

  • Pam Marino
  • Jul 6, 2020

Tourism is both an opportunity and a threat, something Big Sur residents know well and are now trying to figure out how to maximize the positi…

What you can and can't do in Monterey County over Memorial Day weekend.
News

What you can and can't do in Monterey County over Memorial Day weekend.

  • Pam Marino
  • May 22, 2020

It’s perhaps a cruel joke that in the midst of California’s stay-at-home order, Friday, May 22, is National Road Trip Day.

The search is on for a new tourism bureau CEO after Tammy Blount-Canavan decides to step down.
News

The search is on for a new tourism bureau CEO after Tammy Blount-Canavan decides to step down.

  • Pam Marino
  • Aug 22, 2019

Tammy Blount-Canavan has been the public face of the local tourism industry in her nearly eight years as CEO of the Monterey County Convention…

All the Car Week road info that's fit to click for enjoying or avoiding events.
News

All the Car Week road info that's fit to click for enjoying or avoiding events.

  • Pam Marino
  • Aug 9, 2019

As Car Week officially kicks off on Aug. 9, there are probably two main types of people around the Monterey Peninsula about now: Car enthusias…

Monterey County tourism spending increases for the eighth year in a row.
News

Monterey County tourism spending increases for the eighth year in a row.

  • Pam Marino
  • May 14, 2019

Like it or not, the natural wonders of Monterey County continue to be big draws for tourists from around the world.

Note to Selfies: Big Sur residents are not fans of bad guest behavior.
News

Note to Selfies: Big Sur residents are not fans of bad guest behavior.

  • Pam Marino
  • Dec 21, 2018

It’s not just Big Sur suffering the pains of selfie-driven tourism, it’s happening at destinations all over the globe. Nevertheless, locals wa…

MCCVB bureau hits refresh button on tourism improvement district.
News

MCCVB bureau hits refresh button on tourism improvement district.

  • Pam Marino
  • Sep 19, 2018

The Monterey County Convention and Visitors Bureau is engaging in a little hotel housekeeping, so to speak.

For Car Week, tips on avoiding traffic snarls and a plea to focus on the good things.
News

For Car Week, tips on avoiding traffic snarls and a plea to focus on the good things.

  • Dave Faries
  • Jul 30, 2018

The numbers are rounded off and a bit dated—from a 2014 survey—but still impressive. During Car Week, 85,000 people crowd into the peninsula. …

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    The mission of Monterey County NOW is to inspire independent thinking and conscious action, etc.

    Serving Big Sur, Carmel-by-the-Sea, Carmel Valley, Castroville, Del Rey Oaks, Marina, Monterey, Moss Landing, Pacific Grove, Pebble Beach, Prunedale, Salinas, Salinas Valley, Sand City, Seaside and the entire Monterey County. © Copyright , Monterey County NOW, Seaside, CA - Milestone Communications Inc. All rights reserved. Formerly the Monterey County Weekly / Coast Weekly newspaper.