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Featured

Announcing: Salinas Valley Now - A new free, daily, digital news source for Salinas and Salinas Valley.

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Today is Black Friday, but you can rethink gift-giving as a charitable endeavor.
Opinion

Today is Black Friday, but you can rethink gift-giving as a charitable endeavor.

  • Sara Rubin
  • Nov 28, 2025

Are you shopping for Black Friday deals today? Sara Rubin here, reporting that I am not—I’d much rather wait around until tomorrow for Small B…

Local fishers need your support to continue bringing food to tables, especially during the holiday season.
Opinion

Local fishers need your support to continue bringing food to tables, especially during the holiday season.

  • Katie Rodriguez
  • Nov 24, 2025

Katie Rodriguez here, fresh off a Friendsgiving and thinking about holiday dishes. My mind typically darts to turkey, casseroles and pie; but …

With the holiday season coming to an end, bakeries prepare for one last tasty tradition.
Arts & Culture

With the holiday season coming to an end, bakeries prepare for one last tasty tradition.

  • Celia Jiménez
  • Jan 2, 2025

January 6 marks the end of the long holiday season. It’s time to take down the tree and decorations. But it’s also a day for one last celebration.

The Nutcracker returns to King City for its 65th year of celebrating the holiday season.
Theater

The Nutcracker returns to King City for its 65th year of celebrating the holiday season.

  • Sloan Campi
  • Dec 5, 2024

Part of San Francisco’s and New York City’s holiday spirit is fueled each year by the production of Tchaikovsky’s The Nutcracker. These cities…

Beyond small businesses, shopping local also includes food, wine and more.
Opinion

Beyond small businesses, shopping local also includes food, wine and more.

  • Dave Faries
  • Dec 1, 2024

Dave Faries here, welcoming one and all to the last but biggest run of the holiday season.

After 37 years of selling Christmas decor year-round, a Carmel institution is closing its doors.
News

After 37 years of selling Christmas decor year-round, a Carmel institution is closing its doors.

  • Agata Popęda
  • Dec 21, 2023

A beloved 37-year-old, year-round Christmas store, Kris Kringle of Carmel, is closing. This is the store’s last Christmas season, explains own…

Dozens of Pajaro residents facing eviction during the holiday season organize and fundraise.
News

Dozens of Pajaro residents facing eviction during the holiday season organize and fundraise.

  • Celia Jiménez
  • Nov 23, 2023

The floodwaters in Pajaro have long since receded, and state and federal officials gathered in Watsonville on Nov. 21 to announce progress on …

Local Santas find taking on the challenges of the role “humbling and addictive.”
1223
Centerpiece

Local Santas find taking on the challenges of the role “humbling and addictive.”

  • Dave Faries
  • Dec 23, 2021

IN 1989, LAW ENFORCEMENT OFFICERS IN SAN JOSE WERE JUST ABOUT TO PLACE SANTA CLAUS UNDER ARREST when they suddenly realized who they were abou…

Ron Schenk volunteers every holiday season to ring his bell for the Salvation Army.
Face to Face

Ron Schenk volunteers every holiday season to ring his bell for the Salvation Army.

  • Pam Marino
  • Dec 22, 2021

Ron Schenk can’t remember how long it’s been since he started ringing a bell for the Salvation Army as a volunteer. A couple of decades? “Prob…

Toolbox 12.09.21
News

Toolbox 12.09.21

  • Dec 9, 2021

SHOP FOR GOOD

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    The mission of Monterey County NOW is to inspire independent thinking and conscious action, etc.

    Serving Big Sur, Carmel-by-the-Sea, Carmel Valley, Castroville, Del Rey Oaks, Marina, Monterey, Moss Landing, Pacific Grove, Pebble Beach, Prunedale, Salinas, Salinas Valley, Sand City, Seaside and the entire Monterey County. © Copyright , Monterey County NOW, Seaside, CA - Milestone Communications Inc. All rights reserved. Formerly the Monterey County Weekly / Coast Weekly newspaper.