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The Algorithms may be beyond our control, but we can choose how to engage with them.
Opinion

The Algorithms may be beyond our control, but we can choose how to engage with them.

  • Sara Rubin
  • Jan 4, 2026

Sara Rubin here, ready to seize the new year—and knowing that is easier said than done. I’ve spent a lot of time lately thinking about how so …

This year, let us reverse the architecture of power and attention – here’s a framework to reclaim algorithmic control.
Cover
Centerpiece

This year, let us reverse the architecture of power and attention – here’s a framework to reclaim algorithmic control.

  • Rob Brezsny
  • Jan 1, 2026

HERE, RIGHT NOW, WE ADDRESS THE ALGORITHMS AS IF THEY WERE SEMI-SENTIENT SPIRITS. We recognize the sneaky truth: They shape our days, curate o…

A terrifying new event on Cannery Row has the potential to be the next big Monterey attraction.
Opinion

A terrifying new event on Cannery Row has the potential to be the next big Monterey attraction.

  • Erik Chalhoub
  • Oct 23, 2024

Erik Chalhoub here. I’ve been obsessed with Halloween mazes and attractions ever since I first checked out California’s Great America’s spooky…

A co-op business incubator program launches to help workers grow their careers.
Opinion

A co-op business incubator program launches to help workers grow their careers.

  • Erik Chalhoub
  • Oct 22, 2024

Erik Chalhoub here. I first learned about cooperative businesses while reporting on an article about Ace Hardware years ago. Known as a co-op,…

Today is the last day to register to vote in the Nov. 5 election.
Opinion

Today is the last day to register to vote in the Nov. 5 election.

  • Sara Rubin
  • Oct 21, 2024

Sara Rubin here, happily adding to my sticker collection—I’m psyched that vote-by-mail ballots are now accompanied by an “I Voted” sticker. 

The Monterey County Media Literacy Coalition is finding ways to teach us all how to think critically.
Opinion

The Monterey County Media Literacy Coalition is finding ways to teach us all how to think critically.

  • Sara Rubin
  • Oct 20, 2024

Like me, you may be reading this newsletter on your phone. Long gone are the days when most of us read most of our news in printed form. 

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    Serving Big Sur, Carmel-by-the-Sea, Carmel Valley, Castroville, Del Rey Oaks, Marina, Monterey, Moss Landing, Pacific Grove, Pebble Beach, Prunedale, Salinas, Salinas Valley, Sand City, Seaside and the entire Monterey County. © Copyright , Monterey County NOW, Seaside, CA - Milestone Communications Inc. All rights reserved. Formerly the Monterey County Weekly / Coast Weekly newspaper.