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Featured

Announcing: Salinas Valley Now - A new free, daily, digital news source for Salinas and Salinas Valley.

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Amid industry uncertainty, County looks to broaden and grow its cannabis program.
News

Amid industry uncertainty, County looks to broaden and grow its cannabis program.

  • Katie Rodriguez
  • Aug 7, 2025

Since California legalized recreational marijuana in 2016, licensed growers in Monterey County have been under a roof. Now, full-sun cultivati…

Monterey County’s cannabis industry is struggling to survive -- and claims overtaxing and burdensome regulations are to blame.
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Centerpiece

Monterey County’s cannabis industry is struggling to survive -- and claims overtaxing and burdensome regulations are to blame.

  • Rey Mashayekhi
  • Jul 13, 2023

JUST OFF HIGHWAY 101, ABOUT A 10-MINUTE DRIVE SOUTH OF SALINAS, is an expanse of farmland that has become the heart of Monterey County’s canna…

A line of popular cannabis-infused drinks are friendly -- and potent.
0216

A line of popular cannabis-infused drinks are friendly -- and potent.

  • Dave Faries
  • Feb 16, 2023

Sweet peach iced tea deserves a still, sultry afternoon and a shaded veranda – a day with no ambition. You want to bask in the gentle fruit an…

With the industry in crisis, county eyes overhaul to cannabis tax program.
News

With the industry in crisis, county eyes overhaul to cannabis tax program.

  • Christopher Neely
  • Feb 17, 2022

Less than six years after voters made California the world’s largest legal cannabis market, the still nascent industry finds itself in dire st…

Cannabis prices continue to drop as fall harvest season threatens further saturation.
News

Cannabis prices continue to drop as fall harvest season threatens further saturation.

  • Christopher Neely
  • Sep 7, 2021

Joey Espinoza wears many hats in the local cannabis industry: He works with growers as a code compliance consultant and is a founder of advoca…

Monterey County’s first outdoor cannabis growing program failed. Will new changes help?
News

Monterey County’s first outdoor cannabis growing program failed. Will new changes help?

  • Christopher Neely
  • Jun 3, 2021

Locals in the cannabis industry talk about the product once grown in outdoor gardens like the stuff of legend. However, when cannabis became l…

Jhonrico Carr advocates for social equity in cannabis and his own vision of a democratic co-op.
Face to Face

Jhonrico Carr advocates for social equity in cannabis and his own vision of a democratic co-op.

  • Pam Marino
  • Apr 19, 2021

If anyone has a reason to hold a grudge against the city of Monterey, it’s Jhonrico Carr. To say that he and the city were not on good terms i…

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Seaside, CA 93955
Phone: 831-394-5656
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    The mission of Monterey County NOW is to inspire independent thinking and conscious action, etc.

    Serving Big Sur, Carmel-by-the-Sea, Carmel Valley, Castroville, Del Rey Oaks, Marina, Monterey, Moss Landing, Pacific Grove, Pebble Beach, Prunedale, Salinas, Salinas Valley, Sand City, Seaside and the entire Monterey County. © Copyright , Monterey County NOW, Seaside, CA - Milestone Communications Inc. All rights reserved. Formerly the Monterey County Weekly / Coast Weekly newspaper.