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Featured

Announcing: Salinas Valley Now - A new free, daily, digital news source for Salinas and Salinas Valley.

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In 2017, Monterey County is prominent among California's best music festivals.
Music

In 2017, Monterey County is prominent among California's best music festivals.

  • Adam Joseph
  • Dec 29, 2016

News flash: The year to come is full of uncertainty. But at least one thing is guaranteed. Monterey County’s – and Northern California’s – mus…

The music guide for the 15th Annual West End Celebration.
Music

The music guide for the 15th Annual West End Celebration.

  • Adam Joseph
  • Aug 25, 2016

An hour-long cornucopia of bizarre sketches intertwined with music videos called Elephant Parts earned The Monkees founding member Michael Nes…

Local Spin | Opinion

As the Soberanes Fire rages on, it’s time to think about what’s ahead.

  • Bradley Zeve
  • Aug 11, 2016

This community is no stranger to fire, or firefighting on notoriously steep terrain that demands heavy equipment and tons of personnel…

In its eighth year, the beloved boutique music fest stays true to its roots in Big Sur.
Music

In its eighth year, the beloved boutique music fest stays true to its roots in Big Sur.

  • Adam Joseph
  • May 19, 2016

One of the best ways to tell Hipnic has become an institution is through all the various well-established traditions. Event co-founder/Mother …

The Beach Boys to visit Golden State Theatre.
Music

The Beach Boys to visit Golden State Theatre.

  • Adam Joseph
  • Jan 21, 2016

Mike Love and Bruce Johnston’s incarnation of The Beach Boys makes Monterey debut.

Best local live music offerings for 2016.
Music

Best local live music offerings for 2016.

  • Adam Joseph
  • Dec 31, 2015

Assembling 2016's best live music offerings on the Monterey Peninsula.

In the era of mega music fests, Hipnic keeps it intimate – and thoroughly rocking.
Music

In the era of mega music fests, Hipnic keeps it intimate – and thoroughly rocking.

  • May 14, 2015

A couple of years back Hipnic organizer Britt Govea of (((folkYEAH!))) Presents described the three-day boutique music festival as “good times…

Hipnic VII 2015 lineup includes Flamin' Groovies, Al Jardine, Nicki Bluhm & The Gramblers and many more.
Music

Hipnic VII 2015 lineup includes Flamin' Groovies, Al Jardine, Nicki Bluhm & The Gramblers and many more.

  • Adam Joseph
  • Updated Mar 31, 2015

Folks have been pushing for info for months.

Growing fire in Big Sur scorches houses on Pfeiffer Ridge, heads west.
News

Growing fire in Big Sur scorches houses on Pfeiffer Ridge, heads west.

  • Mark C. Anderson
  • Updated Dec 16, 2013

A vegetation fire started near midnight Sunday night/Monday morning has already claimed a few structures of Pfeiffer Ridge and is reportedly h…

Exploring the only-in-Big-Sur Red Barn Recording Studio.
Music

Exploring the only-in-Big-Sur Red Barn Recording Studio.

  • By Adam Joseph
  • Oct 7, 2010

he cavernous space that is Red Barn Recording Studio was originally constructed in the early ’70s as a private haven for The Beach Boys to han…

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    The mission of Monterey County NOW is to inspire independent thinking and conscious action, etc.

    Serving Big Sur, Carmel-by-the-Sea, Carmel Valley, Castroville, Del Rey Oaks, Marina, Monterey, Moss Landing, Pacific Grove, Pebble Beach, Prunedale, Salinas, Salinas Valley, Sand City, Seaside and the entire Monterey County. © Copyright , Monterey County NOW, Seaside, CA - Milestone Communications Inc. All rights reserved. Formerly the Monterey County Weekly / Coast Weekly newspaper.