As Monterey's "Happiest Seaside Town" campaign has ground to a halt, Squid urges the city to #BringBackHans.

#BringBackHans…As Squid was settling into Squid’s beanbag chair over the weekend, a bowl of shrimp-flavored popcorn at Squid’s side, Squid checked up on one of Squid’s favorite Twitter accounts, @cityofmonterey. How many times had Monterey voted for itself as “America’s Happiest Seaside Town” in the past week, Squid wondered? (Last week, Squid riffed on the city’s many tweets on the subject.)

The answer gave Squid pause: only once. Once? After voting 17 times in recent weeks, only once? Was someone on vacation? Sick leave?

Then Squid came upon something else that gave Squid pause: At the March 17 Monterey City Council meeting, the city will adopt a social media policy. Coincidence, or are the two linked?

Now, Squid has it on good authority that one of the main tweeters from the city’s account is Assistant City Manager Hans Uslar, who tweets masterfully from city council meetings while sitting up on the dais, and who Squid guesses came up with the hashtag #grabyourmoment.

The city, Squid feels, is lucky to have such a talented tweeter in the mix, and fears the downward trend in voting for itself “Happiest Seaside Town,” coupled with the new social media policy might mean Uslar will be less free to grab his moment.

It all reminds Squid of the most epic Twitter battle of all time, where comedian Kyle Kinane had some laugh out loud fun with Pace Picante’s twitter handle, one that culminated with an employee named Miles being sent home early after he got into a back and forth with Kinane. Shortly thereafter, #BringBackMiles was trending.

Squid’s hoping Uslar wasn’t given a similar treatment, that he still has free rein to tweet at will. There’s only thing that will convince Squid: The city’s campaign “Happiest Seaside Town” must must resume in full. Voting doesn’t end until March 31, so there is time. #BringBackHans.