Cali Roots is a look, a vibe and a whole lot of music.
Centerpiece
“What you really see is folks who want to understand how it was cultivated – more so than you’d see even in a dispensary… they kind of want to geek out.”
Festival lineups are created for exploration…
“If you’re going to ask people to pay a ticket price to see you, you’d better go all out…”
“It’s a challenge every year to try to outdo myself…”
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