Although we can be blown away by the music we hear, not all music is intended to be life-altering. It can provide simple companionship, allow for some relaxation, or even offer solace in the midst of the demands of modern-day life, like a plate of comfort food. Likely more than any other musical genre, pop music exists to fill that latter duty, consoling us in the rough moments, confirming our humanity through our similarities.
There are those who revile this genre for its its lack of depth. But they overlook its ability give voice to the emotions, concerns, and frustrations for millions in ways few other musical genres can.
The post-punk pop of the Florida-based quartet We The Kings offers a case in point. Their lyrics are often about firsts – first crush, first kiss, first love, first overnight, and first heartbreak – celebrating the aliveness of young love.
“The goal of our band since day one, even from the first album,” explains frontman Travis Clark, “is to make the world a happier place.”
After six hit albums, an MTV Video Music Award winner for Most Innovative Music Video of the Year with “Say You Like Me” and a boatload of breakout singles later, their goal appears realized. Some 20 million people have streamed their tunes on Spotify.
The insanely devoted fan base also helped the band out for their fourth album, 2013’s Somewhere Somehow.
“We wanted to make that record completely fan-based,” Clark says.
That meant leaving their longtime label and raising the recording budget on their own, turning to the crowdfunding platform Indiegogo with a goal that they thought would take a month or so.
It took one day.
The group was able to fund the recording, as well as a vinyl release and a physical CD.
Both their lyrics and music are aggressively mass-market-driven, with nearly every tune lasting the radio-prescribed three-and-a-half minutes. And they consistently deliver hormone-driven lyrics like “You and I we’re like fireworks/ and symphonies exploding in the sky,” or “I’ll take care of you tonight/ we’ll write a song that turns out the light/ speed up your breathing/ just close your eyes,” all layered upon trance-like dance rhythms and distortion-boosted guitar.
This music is a great time – nothing heavy, just a light and entertaining look at coming-of-age.
WE THE KINGS 8:30pm doors; 9:15pm show Friday, Oct. 14. University Center Ballroom, 4314 Sixth Ave., Seaside. $15/CSUMB students with Otter ID. 582-4070.
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