Miro String Quartet portends rebirth for Chamber Music Monterey Bay.

In the last few months, Chamber Music Monterey Bay’s website was hacked in order to get at the email server behind it and send ads for things like erectile dysfunction remedies. The organization’s new executive director, Douglas Paul Ambort, happens to have an IT background and is rebuilding the website. While he’s at it, he’s also hoping to rebuild the 48-year-old CMMB to appeal to younger and broader audiences.

“There are 20 – to 40-somethings and Gen Y-ers and lots of demographics in [different] communities,” Ambort says, “[who think] a night out of chamber music would be pretty hip. I just know it. I’m seeing it.”

They’re hoping that younger folks will like the concert they’ve devised this Friday at Sunset Center: Miro String Quartet. Kids between grades 3-12 are free with a paying ($15) accompanying adult; fulltime students under 26 and military are $15. But the main reason people will come is the music. CMMB Artistic Director Amy Anderson knows the music well. “Haydn is the father of string quartets,” she says. “He wrote a huge number of them. They’re funny.”

The program opens with Haydn’s spry “String Quartet No. 61 in D minor.” It ends with Schubert’s propulsive masterpiece “String Quartet No. 15 in G major, D. 887.” But the middle piece is where CMMB is listening to its audience and leading them to new frontiers. Chris Theofanidis’s “Five” is the fourth and final installment of their 4-year-long Arc of Life series of commissioned music by contemporary composers. (He comes to speak to musicologist Kai Christensen an hour before the show, for free.) It’s a very now piece of music among the classical.

“Good music is good music,” Ambort says. “Across genres.”

MIRO STRING QUARTET 7pm talk and 8pm performance on Friday at Sunset Center, Ninth and San Carlos, Carmel. $15-$59. 625-2212, www.ChamberMusicMontereyBay.org.