On the Beach Surf Shop
693 Lighthouse Ave., Monterey
(831) 646-9283, onthebeachsurfshop.com
When you think of representations of the Wild West, they mostly feature wide-open plains, no saltwater for miles. But beyond all that land, the natural next frontier is in the ocean. While the history of surfing dates back centuries in Polynesia, its origin in California was not long after the 49ers’ gold rush: three brothers from Hawaii reportedly surfed in Santa Cruz in 1885, striking liquid gold. These days, there’s no better place in Monterey County than On the Beach Surf Shop to get the insights and tools and apparel you need to have fun (comfortably and safely) on the waves. For close to 40 years, this locally owned shop has been outfitting surfers (and boogie boarders, bodyboarders, etc.) with boards, wetsuits, apparel and more.
