Bruce Taylor Taylor Farms

150 Main St., Salinas | (866) 675-6120, taylorfarms.com

Some tongue-in-cheekily call him “Lettuce Jesus,” but most just call him Bruce. The CEO of ag giant Taylor Farms is the reason Salinas now enjoys a gorgeous company headquarters that anchors Oldtown’s 100 block of Main Street, as well as the classy redevelopment of some old and tired Salinas buildings. He’s also the reason you can walk into a grocery store, snag a chopped salad kit or a stir-fry pack off the shelf and have dinner on the table that much quicker. He’s accessible, he’s friendly, he’s eco (check out that Tesla!), he’s charitable and he’s a man of his word.