Monterey County Vintners and Growers
536 Pearl St., Monterey
375-9400, www.montereywines.org
Monterey County enjoys some special powers that lead to some amazing wine—powers of sea air, soil, sun, fog and elevation—but as many a winemaker will tell you, making a great wine often seems easier (or at least more enjoyable) than selling it. That’s where MCVG comes in, organizing fun events (street-side Winemakers Celebration May 7!), leading industry tastings, meeting with restaurants and leveraging prodigious amounts of press attention from across the U.S.