On the Beach Surf Shop
693 Lighthouse Ave., Monterey
(831) 646-9283 www.onthebeachsurfshop.com
Back in 1986, Mr. Mister, Survivor and Atlantic Starr ruled the charts. Ronald Reagan was president, and The Oprah Winfrey Showbegan one of the longest runs in TV talk show history. Dang, that seems like a long time ago! In that same year, Kelly Sorenson opened the first On the Beach Surf Shop in Carmel. Since then, surf culture has changed like popular culture – goodbye Jams shorts and neon thin-as-a-wafer surfboards! – but impressively, On the Beach has weathered trends and continues to be the Best.