On the Beach Surf Shop
693 Lighthouse Ave., Monterey
(831) 646-9283
Being the best for 21 straight years involves glorious tropical fish tanks, the most extensive Sanuk moccasin selection in town, hosted skateboard competitions and and top new brands like breakout hit Salty Crew clothing. More than anything, though, it’s something broader, according to owner Kelly Sorensen. “It’s the fact we always try to enhance our store—modernizing it but keeping the authentic ethics of surfing,” he says. “Never stagnant.”
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