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Featured

Announcing: Salinas Valley Now - A new free, daily, digital news source for Salinas and Salinas Valley.

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Toolbox 10.23.25
News

Toolbox 10.23.25

  • Oct 23, 2025

On Vacation

The Coastal Commission approves Monterey County’s vacation rental ordinance in a major win.
News

The Coastal Commission approves Monterey County’s vacation rental ordinance in a major win.

  • Pam Marino
  • Aug 21, 2025

In the end, it was 15 years of public input, research and tinkering that saved the County of Monterey’s short-term rental ordinance at the Cal…

The Board of Supervisors take final vote to usher in short-term rental ordinances, but not without a fight.
News

The Board of Supervisors take final vote to usher in short-term rental ordinances, but not without a fight.

  • Pam Marino
  • Sep 13, 2024

Two weeks after the Monterey County Board of Supervisors voted 3-2 in favor of a new short-term rental ordinance, the board split down the sam…

Over a decade in, the county tries yet again to create new short-term rental regulations.
News

Over a decade in, the county tries yet again to create new short-term rental regulations.

  • Pam Marino
  • Jan 18, 2024

For more than 10 years, the County of Monterey has been working to create new regulations around short-term rentals in places visitors desire,…

Kristy Farmer says “there is no typical day” in the home concierge business.
831 (Tales from the Area Code)

Kristy Farmer says “there is no typical day” in the home concierge business.

  • Dave Faries
  • Nov 2, 2023

The call came hours before guests were to arrive for an outdoor dinner party. It was an otherwise calm evening, suited to a patio gathering. B…

Supervisors shoot down a temporary ban on short-term rental permits in Carmel Valley.
News

Supervisors shoot down a temporary ban on short-term rental permits in Carmel Valley.

  • Rey Mashayekhi
  • Apr 27, 2023

Carmel Valley residents objecting to short-term vacation rentals in their community will have to wait longer for a resolution, after the Monte…

Pacific Grove prevails in a lawsuit that challenged its right to limit vacation rentals.
News

Pacific Grove prevails in a lawsuit that challenged its right to limit vacation rentals.

  • Pam Marino
  • Oct 21, 2022

Four years ago, Pacific Grove’s actions to curtail short-term vacation rentals came under attack through two lawsuits, one brought by a group …

Board of Supervisors approve vacation rental enforcement pilot program.
News

Board of Supervisors approve vacation rental enforcement pilot program.

  • Pam Marino
  • Dec 8, 2021

The "bad actors" of short-term rentals in areas like Carmel Valley, Pebble Beach and Big Sur are now on notice: A pilot enforcement program is…

The Board of Supervisors eyes a potential program to police vacation rentals.
News

The Board of Supervisors eyes a potential program to police vacation rentals.

  • Pam Marino
  • Dec 2, 2021

Mary Brinton was shocked when a county code enforcement officer told her in September she was being fined $58,800 for hosting vacation guests …

SQUIDFRY 03.25.21: You Want It When?
Squidfry

SQUIDFRY 03.25.21: You Want It When?

  • Squid
  • Mar 25, 2021

YOU WANT IT WHEN?… Spring has sprung and Squid can’t help but feel a ray of hope and optimism about the new season in at least one chamber of …

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    The mission of Monterey County NOW is to inspire independent thinking and conscious action, etc.

    Serving Big Sur, Carmel-by-the-Sea, Carmel Valley, Castroville, Del Rey Oaks, Marina, Monterey, Moss Landing, Pacific Grove, Pebble Beach, Prunedale, Salinas, Salinas Valley, Sand City, Seaside and the entire Monterey County. © Copyright , Monterey County NOW, Seaside, CA - Milestone Communications Inc. All rights reserved. Formerly the Monterey County Weekly / Coast Weekly newspaper.