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The Open Studios Art Tour gives people a chance to visit artists where they work.

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A long-time parade tradition brings the community spirit of rodeo to the streets of Salinas.
People

A long-time parade tradition brings the community spirit of rodeo to the streets of Salinas.

  • Sara Rubin
  • Jul 17, 2025

Salinas’ first rodeo, then called the Wild West Show, took place in 1911. So too did the first of what would become an enduring tradition: A p…

Celebrating Día de los Muertos means merging grief and joy, thanks to community creativity.
Opinion

Celebrating Día de los Muertos means merging grief and joy, thanks to community creativity.

  • Sara Rubin
  • Nov 1, 2024

Sara Rubin here, looking around at the joyful colors of Día de los Muertos. It is a holiday of mourning as people remember the dead, but also …

'La Posada Magica' tells a tale about tradition, grief and rediscovering the Christmas spirit.
Theater

'La Posada Magica' tells a tale about tradition, grief and rediscovering the Christmas spirit.

  • Celia Jiménez
  • Dec 7, 2023

The story of Joseph and Mary’s struggle to find a room to give birth to Jesus takes place on their journey from Nazareth to Bethlehem. This Ch…

Fireworks are an annual fixture around Fourth of July in Seaside, but do its residents still want them?
News

Fireworks are an annual fixture around Fourth of July in Seaside, but do its residents still want them?

  • David Schmalz
  • Oct 19, 2023

Every June, makeshift booths pop up throughout Seaside with colorful signs that indicate whatever it is they’re selling goes boom, hiss, pop! …

Between Halloween and Día de los Muertos, fun-and-serious events that honor the dead abound this week.
1027

Between Halloween and Día de los Muertos, fun-and-serious events that honor the dead abound this week.

  • Agata Popęda
  • Oct 27, 2022

The ancients called it “memento mori” – a reminder that you, and everyone, must eventually die. Today we traditionally check in with our inevi…

After reckoning with the Feast of Lanterns, Pacific Grove should start over.
Local Spin | Opinion

After reckoning with the Feast of Lanterns, Pacific Grove should start over.

  • Sara Rubin
  • Feb 3, 2022

Change happens in broad strokes, and it also happens in the errata sheet of the city of Pacific Grove Recreation Board meetings. It’s in that …

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    The mission of Monterey County NOW is to inspire independent thinking and conscious action, etc.

    Serving Big Sur, Carmel-by-the-Sea, Carmel Valley, Castroville, Del Rey Oaks, Marina, Monterey, Moss Landing, Pacific Grove, Pebble Beach, Prunedale, Salinas, Salinas Valley, Sand City, Seaside and the entire Monterey County. © Copyright , Monterey County NOW, Seaside, CA - Milestone Communications Inc. All rights reserved. Formerly the Monterey County Weekly / Coast Weekly newspaper.