Celia Jiménez here, thinking about Gonzales’ growth.
For more than 20 years, Vista Lucia, a project that would bring 3,498 homes to 771 acres of agricultural land, has been part of the discussion surrounding the city’s future. On Monday, Sept. 28, the Local Agency Formation Commission (LAFCO) of Monterey County will decide if it moves forward.
Like many other cities in the region, Gonzales experiences a lack of housing and overcrowded conditions, with residents relocating to other cities because they can’t find a home in Gonzales.
The Vista Lucia project offers different types of housing that are planned to be built over a span of 30 years.
Pembrook Development Group’s proposal includes single-family homes and apartments; 422 units would be deed-restricted for affordable housing. The project would have two neighborhoods: Santa Lucia and Gabilan.
It would also provide other amenities including 96,000 square feet of retail, 79 acres of parks, a new fire station, three new schools (two elementary schools and one middle school) and trails for bicyclists and pedestrians.
“One of the beauties of this project is that it's going to offer housing choices and ownership choices that are going to be at different price points,” says Taven Kinison Brown, community development director for the City of Gonzales.
The project also calls for a new exit to Highway 101 via Associated Lane, currently a farm road. It would be renamed Santa Lucia Parkway.
In the past couple of years, the project has gained momentum. In 2025, Gonzales City Council approved it unanimously, and last month, LAFCO approved Gonzales’ appeal, deeming its application complete.
There are two items on Monday’s agenda: one focused on the sphere of influence which defines physical boundaries, and another focused on annexing the land for the project and moving service responsibilities from other agencies to the city.
The project has galvanized members of the public both for and against.
“Please help us. Our families need homes,” Gonzales resident Roman Barba told LAFCO commissioners on Aug. 24.
On the other hand, LandWatch Monterey County has advocated against the project, expressing concerns about water supply and the low-density plans, asking if locals can afford the homes and more.
Another point of contention is the location of where agricultural land will be set aside, as a mitigation for developing on existing farmland. “The biggest issue is that the ag mitigation they’re proposing is nine miles away, and the purpose of ag mitigation is to try to prevent future sprawl,” LandWatch Executive Director Michael DeLapa says.
Gonzales City Manager Carmen Gil says many residents are supportive of this project and notes the only housing construction the city has experienced over the past decades are accessory dwelling units. Lack of new housing, she says, prevents young people from staying local.
If the project doesn’t pass, “Will we lose out on potential housing? Yes. Will we be able to do it again in five years? I don't know,” Gil says. “The way we see it, it's now or never.”
The LAFCO meeting that will decide on the annexation and Vista Lucia housing project starts at 3pm on Monday, Sept. 28 at the Board of Supervisors’ chambers in Salinas.